Time to Eat!

1.     Over the next 2 days, fit your new Jimmy Dean Delights product into your eating routine in whatever way makes the most sense for you.  Be sure to keep notes for yourself and snap pictures.  Then, create a blog post that captures your experience, answering the questions below (with pics where relevant):

1. Before eating: Capture what you’re expecting the product to be like?

I was hoping it would be a great sandwich but unsure if the bread would come out well.

1. The eating occasion: Describe when & where Delights seemed to fit.  What time is it, what’s going on & is anyone else involved?  Is it a “breakfast” or another snack/meal?  Is it “on-the-go” or sit-down?  Why?

I had my sandwich around 8:00am, my step mom was awake and having her morning coffee. so while i was reading the instructions it was actually more complicated than i thought. i had to change my microwave power level and then change it back. it was a sit down breakfast that i had with my coffee. 

1. The product: Describe your eating experience.  What did you like?  Any opportunities for improvement?  How did Delights compare with your expectations?  What surprised you, if anything?  Why?

I thought it tasted great actually, i was expecting the bread to be hard after going in the microwave but it came out well. I was thinking it might be good it the bread got crunchy like toasted in a silver sleeve for the last 30 seconds. but i could be wrong. it didnt go down well will coffee, i did need to have a glass of water to wash it down and then drink my coffee after. could be having 2 hot items at once, maybe an iced coffee would suit me better if im having this hot sandwich. 

1. The competition:  How did Delights compare with your “typical” breakfast options?  What is it better at?  Worse at?  How close is it to your weekday “ideal” – why/why not?

It was better than my typical breakfast. im always looking for new breakfast ideas and i think this one beat out my hotdogs. and it definitely beats overnight oats. i know the oatmeal might be healthier but it is just so boring to shovel in every morning. this is also a good fit for me because its minimum clean up, i use a paper towel and a paper plate and toss both in the trash after I am done eating. 

1. Definition of “healthy”: How well does Delights deliver on what you want from a “healthy” product?  Please be specific on what ways it delivers or falls short?
   

It hits all of my macronutrient requirements, fats protein carbohydrate. my favorite part is the low sugar count. sweet sausage usually has lots of sugar hidden in it. where it falls short for me is the vitamin profile. it was odd to be so low, i think the english muffin or sausage could have more vitamins/minerals. the cereals are all fortified and claim to have all the essentials, so it might be worth looking into. 

2.     Think about ALL the options you have for breakfast (homemade & packaged):

1. What does Delights most closely compare with?  In what ways?

it most closely compares with an egg mcmuffin actually. it also seems like a home made egg sandwich or the regular jimmy deans. but this one separates its self by being healthier. 

1. What, if anything makes Delights different (or better) from other “typical” breakfast options?  Why?  Is this important to you, personally?

My favotite part is the clean up. i HATE making a mess in the morning. if i have oatmeal and dont clean it right away it turns into glue on the bowl. I like things that are easy, it took a few minutes for me to change the power level while cooking it. i can get used to it but might be hard for others. it also beats making eggs from scratch, there is no way i would clean the pans after. 

1. Honestly, do you think Delights would have a place in your life moving forward?  If so, describe the various occasions it might fit (it could be more than one): when, where, who, why?  What might it replace in each instance?

I think it would be a great breakfast for me on the days i workout in the morning or go to work. it has the nutrients i would need for a pre workout snack without being to heavy. also on days i go into the pharmacy for work it keeps be nice and full. I havent had the chance to have it before going to work yet but i think it will keep me satisfied just as much as an egg sandwich from dunkin donuts. 

1. If Delights wouldn’t have a place, explain why not?  Describe specifically what would have to change to make Delights a better fit for you?

i dont think all of them would fit for me, the frittata doesnt seem ideal for me. there doesnt seem to be enough meat in it. and also i dont think im a fan of frittatas to begin with.  but the egg sandwich does fit for me.  

3.     Choose an image from the Internet of the person who you think is most likely to eat Delights - explain why?  In what ways do you relate to this person or not?

this guy looks like a business professional but is a little overweight. someone like this might be looking for a healthy breakfast alternative and probably doesnt know what to look for. so he will be highly influenced by what he finds and sees on labels. this person relates to me because right now i am also about 20-30 pounds over my ideal weight so i need a healthy start to the day. I also see guys buying this more than girls. 

4.     Currently, Delights makes bowls, frittatas & sandwiches.  [See all products here: https://www.jimmydean.com/products/delights.]   Imagine Delights can create 1-2 completely new breakfast items that would be perfect for you

1. Describe your new Delights item/s in detail?  What specific qualities/ ingredients would it have?  What makes it better than what exists now?  What are the different times you might eat it?  What might it replace?

My new idea would be a breakfast burrito but it would be a little different than what is already out there. I like my burritos grilled or with that crunch aspect so i think put selling it in a silver sleeve that proves that toasting effect to the burrito would be very tasty. by using a tortilla you can cut back on some of the carbohydrates and load it with egg, cheese and chicken/turkey sausage to pack on the protein. i think the flavors are similar to what delights already makes but im thinking more of a texture aspect that might make it different. i also like it being handheld, only needing a single paper plate to have it in the morning. its not something super new, more of a twist on a classic. 

1. Thinking about what Delights tries to deliver across its product line, what do you think ALL future breakfast Delights products should have/deliver – this can be in terms of experience, health claims, ingredients, etc?  Why? 

Sticking to healthier proteins like chicken and turkey an maybe even a black bean option for someone who doesnt eat meat. or just eggs and extra vegetables. i think the vegetable addition might also help people think it is healthier than the other options. 

the packaging is great with all of the health claims. maybe be more specific on the fats, claim it is made with "good fats" opposed to mystery fats. also talk about the complex carbs it has, and how it can sustain someone for a long period of time. 

5.     Last, create an ad to convince someone like you to try your new Delights breakfast item.  Use a combo of words, images & even your own drawings.

(question 5 will be answered shortly, need a little more time to design an ad)